Recent blog posts

Website-and-marketing-goals-checklist.jpgIt is estimated that by next month there will be 1 billion websites online. With that much competition, having a website that stands out, works well and appears in Google searches is more important than ever.

We put together a checklist for you to use to evaluate your website. If it sounds a little like gibberish to you, get in touch with us so we can go through it together.

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The Anatomy of a Great Selfie

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It seems like everyone if first stopping to take a selfie before doing just about everything.
We took some time to break down the trend and give you a few pointers for looking your best.
Where do you post your selfies?

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At it’s core, a landing page is any page on your website where visitors can ‘land’. Typically, these pages are designed as a part of a campaign, and will not be part of the general landscape of your website, meaning they’re not in the menu or accessible from the home page, unless a visitor knows the exact URL.

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Companies are quickly realizing the importance of having a formal digital marketing strategy. Surveys conducted by Smart Insights in 2012 and 2013 found a steep increase in the number of companies who had developed such plans for their own businesses. In 2012 the numbers ran about only one third to one quarter of companies who had developed a plan. By 2013, that number had increased to 46 percent. That still means, however, that more than half of companies struggle to understand why they should be taking the time to develop a formal plan. Here is why developing a digital marketing plan should be on the agenda for all companies in 2014.

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CocaColaOrigLogo.jpgYour corporate identity encompasses all of the things that represent what you are as a brand. More specifically, it is the interpretation by the consumer of your corporate imagery and logo, brand message and tone of voice and mission statement. Your corporate identity defines how consumers see your brand, and how your brand interacts with consumers. Your goal is to create a presence that differentiates you from your competition so consumers can pick you out of the crowd.

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email-marketing-08.pngWhether a large corporation or small mom and pop shop, implementing an email marketing strategy is the surefire way to increase conversions, pump up sales and establish greater brand awareness. If you don’t have an effective email marketing strategy in place for your business, you’re losing market share and giving it to your competitors.

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Email_Anatomy_Design_Updated.jpgEmail newsletters can be a very effective means of advertising products and events. However, while email newsletters are efficient, informative and productive, simple mistakes can not only hurt your advertising, but the reception of your product or event.

There are seven requisites to consider before you send out an email newsletter:

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social-media-activity-sample-infographic.jpgAs a busy business owner, you've undoubtedly heard that your business must have a presence on social media. However, with all the daily responsibilities you've already assumed, creating another in the social media space may seem confusing, overwhelming and unnecessary. While creating and implementing an effective social media strategy requires some time and effort, the benefits to your business are unparalleled and are probably less confusing than you think. Here, we'll discuss both why and how to create an effective social media strategy.

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social-media-jigsaw.jpgBusinesses are learning how social media affects consumer purchasing decisions. According to statistics reported by Social Media Today, 40 percent of the consumers who read about a product on Facebook, Twitter or Pinterest made a purchase. If your brand is not represented on social media today, you’re missing out on a large niche of consumers.

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b2ap3_thumbnail_joomla_cms.jpgWebsites are difficult to manage as it is but often they can become jumbled, hard to interpret, and hard to manage overall without the right programming. Switching your website over to a CMS or Content Management System is a great way to make for a much easier management and a much better website overall. There are some distinct benefits to this changeover and taking the time to consider them is the best way to determine if the changeover is right for you.

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Responsive web design is the new way to present your business to the world. This type of web design will adjust your web layout to coincide with the browser size being used by any customer on any device. The layout magically changes to best suit each browser size making it easier and less stressful to browse the contents of the site.

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Content management systems allow website owners, as well as webmasters, to administer changes and updates to websites. One of the most advantageous reasons to use content management systems is that these online platforms allow for website changes to take place without having to pay a web developer to perform them. Whether it be adding texts and images or adding additional web pages, content management systems simplify the processes involved.

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What Makes an Effective Logo?

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Companies have been experimenting with graphic design for years now. It's not uncommon to see one business alter just their style to make themselves look like a completely different company the next day. The reason that this happens is because image is everything. It affects how consumers view a business, what they think about it and how likely they are to purchase from that business.

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Web Design For Mobile

Posted by on in Website Design

What to do and what not…

More than 4 billion people worldwide are using mobile phones capable of browsing the net on-devise. Whilst it is not necessary for web designers to learn new code, they would definitely need to change their approach and way of thinking when designing for mobile devises. You need to create a site that is just as user-friendly and capable as your standard site. Consider the following tips to get you on your way to a fully functional, user friendly mobile website!

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Vector vs. Rasterized

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First, let’s explore the terminology behind the terms “rasterized” and “vector” to get an understanding of what they are, what they are not and the difference between the two.

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Photography for designers

Posted by on in Photography

shutterstock_95286925.jpg- The basics to get you started

You are designing an advert for a new product. After phoning up the client to inquire about images the product gets slapped on your table. “We have not had the chance to have professional images taken yet. Could you please snap a photo and do your magic in Photoshop?” This exact scenario happens countless of times. Especially if you are freelance designer, or run a studio by yourself. With the prices of prosumer SLR camera’s becoming more and more affordable, learning a bit of photography is the way forward for designers.

Let’s have a look at the basics to get you snapping.

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Post Production Tricks and Tips

Posted by on in video marketing

You've taken the pictures and shot the videos, but the hard work has barely begun. Every picture you take, every video you capture needs to go through a rigorous post-production phase to give it that professional quality. Skip post-production, and your work - no matter how well shot - will be no different than the thousands of videos littering YouTube.

Tagged in: editing video
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Quick and Easy Web Design Tips

Posted by on in Website Design

- To Make Your Site Stand Out

Web design is a competitive business. No matter how interesting or unique the content of a website is, if the design is poor, visitors won't want to browse the site. Web design should not only complement the theme and purpose of the website, but it should make browsing and reading an easy and intuitive experience for the visitor. 

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Photoshop Face Effects:

Posted by on in Tutorials

Create a Melting Face Tutorial

Photoshop is a powerful tool that allows you to create surprisingly realistic effects. At the same time, for those just starting out, using the program can be overwhelming. Doing small Photoshop projects for fun is a great way to improve your skills, especially when it comes to face effects. These kinds of skills make the program indispensable for graphic designers, visual artists, photographers, and more. In this Photoshop tutorial, I will show you how to make a photo of someone's face look as if it's melting, à la Salvador Dalí.

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While people in America are still enjoying their stay at tropical destinations and getaways this Summer, it's time that marketers and business owners plan in advance for their upcoming back to school campaign. Just like any other holiday, back to school celebrations prepare students for the upcoming school year and to maximize the remaining days of their glorious Summer. This is why business owners should take advantage of this opportunity by coming up with promotions for their latest offering of products and services and holding parties to end their vacations with a bang.

If you plan to hold your own marketing campaign this coming school year and use print materials to promote said campaign, then it's best to refer to back to school design ideas available online below. Each collection follows a particular theme that is also discussed below.


1 - http://www.behance.net/gallery/Lenovo-Back-to-school-Campaign/2628477

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