Companies have been experimenting with graphic design for years now. It's not uncommon to see one business alter just their style to make themselves look like a completely different company the next day. The reason that this happens is because image is everything. It affects how consumers view a business, what they think about it and how likely they are to purchase from that business....
Fonts are so important in the way our work is perceived and there is so much to consider and to figure out when picking one for your project. So, we’ve come up with five great tips for choosing the best font for your task.
Font and Design
You have to remember that fonts and the letters they produce are shapes and so should work well with the overall theme or design of the item you are working on. Font should match the colours, feel and the meaning your site is trying to put across and reinforce the overall theme of the project.
What to do and what not…
More than 4 billion people worldwide are using mobile phones capable of browsing the net on-devise. Whilst it is not necessary for web designers to learn new code, they would definitely need to change their approach and way of thinking when designing for mobile devises. You need to create a site that is just as user-friendly and capable as your standard site. Consider the following tips to get you on your way to a fully functional, user friendly mobile website!
First, let’s explore the terminology behind the terms “rasterized” and “vector” to get an understanding of what they are, what they are not and the difference between the two.
- The basics to get you started
You are designing an advert for a new product. After phoning up the client to inquire about images the product gets slapped on your table. “We have not had the chance to have professional images taken yet. Could you please snap a photo and do your magic in Photoshop?” This exact scenario happens countless of times. Especially if you are freelance designer, or run a studio by yourself. With the prices of prosumer SLR camera’s becoming more and more affordable, learning a bit of photography is the way forward for designers.
Let’s have a look at the basics to get you snapping.
You've taken the pictures and shot the videos, but the hard work has barely begun. Every picture you take, every video you capture needs to go through a rigorous post-production phase to give it that professional quality. Skip post-production, and your work - no matter how well shot - will be no different than the thousands of videos littering YouTube.
- To Make Your Site Stand Out
Web design is a competitive business. No matter how interesting or unique the content of a website is, if the design is poor, visitors won't want to browse the site. Web design should not only complement the theme and purpose of the website, but it should make browsing and reading an easy and intuitive experience for the visitor.
Create a Melting Face Tutorial
Photoshop is a powerful tool that allows you to create surprisingly realistic effects. At the same time, for those just starting out, using the program can be overwhelming. Doing small Photoshop projects for fun is a great way to improve your skills, especially when it comes to face effects. These kinds of skills make the program indispensable for graphic designers, visual artists, photographers, and more. In this Photoshop tutorial, I will show you how to make a photo of someone's face look as if it's melting, à la Salvador Dalí....
While people in America are still enjoying their stay at tropical destinations and getaways this Summer, it's time that marketers and business owners plan in advance for their upcoming back to school campaign. Just like any other holiday, back to school celebrations prepare students for the upcoming school year and to maximize the remaining days of their glorious Summer. This is why business owners should take advantage of this opportunity by coming up with promotions for their latest offering of products and services and holding parties to end their vacations with a bang.
If you plan to hold your own marketing campaign this coming school year and use print materials to promote said campaign, then it's best to refer to back to school design ideas available online below. Each collection follows a particular theme that is also discussed below.
1 - http://www.behance.net/gallery/Lenovo-Back-to-school-Campaign/2628477
How does one create an eye catching poster? We have made a list of guidelines about what makes an eye catching poster:
|Have you ever wanted to be a pirate? Perhaps when you were young, the idea of wearing a patch over an eye, firing cannon balls, and amassing huge chests of plundered gold appealed to you. If you don't have the energy or motivation to find a ship or get a crew together, don't fret. You can still act the part! In the following tutorial, I will show you how to manipulate a photo of yourself to make it look as if you've been swashbuckling across the open seas.|
In a world full of multinationals that have universal recognition, ensuring that all printing ink colours on paper are the same and there is no discrepancy in marketing and advertising is a must. That’s where the standardised pallet of colours called Pantone comes to the fore.
As a business owner, there are so many decisions to make about the look of your business. Colour is often the most difficult choice – there are seemingly endless pieces of advice out there regarding which colours you should choose to express your intended message.
(HINT: Stop adding fake "friends")
Lots of people tout the effectiveness of social media, but how many actually utilize it properly? Buying gigs on Fiverr to add 1000 fake friends is NOT how you get converting leads using social media. Sure, it might appear to give your company credibility to others, but other than that buying friends or page likes has no other real benefit. Also, don't believe for a minute that any of these "likes" or "friends" that sellers are providing you are real human connections of any benefit. In this article we will look at some general principles that actually get targeted customers to your page and keep them there.
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A business card is one of the most cost effective and powerful ways of advertising. It's compact, low-cost, low-tech, and keeps working for hours, weeks and even years after it leaves your hands. Even in today's tech-dominated world, people use cards when doing business.
The main purpose of your business card is to present your contact information. But, if you're not using the back of your card, you're wasting an inexpensive way to catch and keep your customer's attention. Here are some useful ideas to get you started:
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, which collectively, form a perceived image for a company or product.
Your small business identity created that all-important first impression. Motive enough to put considerable effort into all the design elements. Start with a clear idea of how you wish to project your vision and values. Remember too that professional logo designers have the skills to bring your vision to fruition. Here are some tips when it comes ti implementing a strategy for your small business identity:
Adverts come in many shapes and sizes, but they ultimately all have the same objective – to sell a product, service or brand. Text, visuals or a combination of the two, are the essential elements of any print ad. Remember, people won’t even see your advertisement unless you can grab their attention and persuade them that they should read all you have to say.
If you don’t capture your reader with your headline and design, your advert will be ineffective and a waste of money. You either need to make your advert so brilliant that it stands out, or so simple that it grabs the readers’ eye because of its minimalism.
To underline the importance of a corporate logo to a company, here is a quote from Donald Trump, “I wasn't satisfied just to earn a good living. I was looking to make a statement”. Is that not how everybody should feel when considering branding your company and making a statement for your business identity? That is precisely what a corporate logo does; it creates a unique presence for your business. If nobody knows who your company is, or what business you are in, you are not making a statement. You have no defining design with which people can match you to your business. For example, think of a window – and immediately everybody thinks of Bill Gates. That is a very obvious example, but illustrates what I was getting at. What design triggers the thought your business?